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Picture Quality Drives Digital TV

The move to digital television will be driven by high-definition TV (HDTV) a study has found -- Picture quality is the most important factor in persuading Europeans to ditch their analogue sets, the survey from Jupiter Research finds. It had been assumed that services such as video-on-demand and digital video recorders - that allow users to rewind and pause television programmes - would be the most important factors. But only 10 percent cited these as reasons. Nearly a quarter -- 24 percent -- ranked HDTV as the most important factor in deciding whether to switch to digital television. In terms of existing digital TV penetration, the UK market is the most sophisticated in Europe. Around 60 percent of UK households have already made the switch to digital TV.

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