The move to digital television will be driven by high-definition TV (HDTV) a study has found -- Picture quality is the most important factor in persuading Europeans to ditch their analogue sets, the survey from Jupiter Research finds. It had been assumed that services such as video-on-demand and digital video recorders - that allow users to rewind and pause television programmes - would be the most important factors. But only 10 percent cited these as reasons. Nearly a quarter -- 24 percent -- ranked HDTV as the most important factor in deciding whether to switch to digital television. In terms of existing digital TV penetration, the UK market is the most sophisticated in Europe. Around 60 percent of UK households have already made the switch to digital TV.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the