MRG is announcing a new installment of its IPTV Tracking Service series, IPTV Content Strategies - May 2005. This report provides a comprehensive analysis of IPTV (IP TV) content deployment strategies in four major global markets. It reveals how international and local content developers, aggregators, and consultants are assisting IPTV service providers in the design and deployment of linear video, video-on-demand (VOD), and interactive services. "IPTV services cannot simply mimic cable or satellite to be successful," states Bob Larribeau, MRG Senior Analyst. "Service providers have to offer different and better choices to succeed against cable or satellite." On the way out is "forced buy-through," which requires consumers to subscribe up to 80 "basic" channels before accessing premium channels; and on the way in is "personalization," where consumers have direct choice over large groupings of linear and VOD channels, rather than paying for scores of channels they don't use. The report gives examples of how IPTV providers are innovating in two critical areas-better choice (without forced buy-through) and better interactive experiences.
As new app demand grows, we're witnessing a surge in mobile data traffic. This trend, driven by the proliferation of bandwidth-intensive services such as video streaming, augmented reality (AR), virtual reality (VR), and next-generation cloud applications, is reshaping the telecommunications industry. According to the latest market study by ABI Research, global mobile data traffic is set to triple by 2030, challenging network operators to keep pace with this escalating demand and evolving user expectations. Mobile Data Market Development The exponential growth in mobile data usage is a function of more devices being connected -- it also reflects fundamental shifts in how mobile subscribers and enterprises use technology. The ubiquity of smartphones, the rise of the Internet of Things (IoT), and the adoption of immersive digital experiences are all contributing to this surge in mobile data. Mobile network operators now find themselves at the center of a data-driven economy, where t...