Skip to main content

Report on IPTV Content Strategies

MRG is announcing a new installment of its IPTV Tracking Service series, IPTV Content Strategies - May 2005. This report provides a comprehensive analysis of IPTV (IP TV) content deployment strategies in four major global markets. It reveals how international and local content developers, aggregators, and consultants are assisting IPTV service providers in the design and deployment of linear video, video-on-demand (VOD), and interactive services. "IPTV services cannot simply mimic cable or satellite to be successful," states Bob Larribeau, MRG Senior Analyst. "Service providers have to offer different and better choices to succeed against cable or satellite." On the way out is "forced buy-through," which requires consumers to subscribe up to 80 "basic" channels before accessing premium channels; and on the way in is "personalization," where consumers have direct choice over large groupings of linear and VOD channels, rather than paying for scores of channels they don't use. The report gives examples of how IPTV providers are innovating in two critical areas-better choice (without forced buy-through) and better interactive experiences.

Popular posts from this blog

How WLAN Transforms Industrial Automation

The industrial sector is on the eve of a wireless transformation, driven by an urgent demand for greater network capacity, reliability, and deterministic performance. Historically, manufacturers and mission-critical operations have relied on wired networks — favoring their predictability — because spectrum congestion in legacy 2.4GHz and 5GHz bands limited confidence in wireless for operational technology (OT) environments. However, with the introduction and rapid adoption of the 6GHz spectrum, compounded by significant advances in Wi-Fi standards, industrial facilities are now poised to embrace wireless LANs as the backbone for automation and digital innovation. Industrial WLAN Market Development Recent research from ABI Research forecasts that over 70 percent of industrial-grade wireless LAN access points (WLAN APs) shipped in 2030 will support the 6GHz band. This is a leap from 2 percent in 2023, highlighting a rapid and profound technological shift. The market for ruggedized indust...