RBOCs Entering the $50 Billion Multichannel Video Market Follow Different Product Development Strategies to Compete With MSOs -- According to Yankee Group, "Despite public statements to the contrary, we believe MSOs aren�t taking the threat of new competition lightly � and they shouldn�t: We estimate cable will lose subscribers at the rate of 0.5-1 percent per year. This is before the entry of new competition with a two-way network, with more bandwidth and potentially more advanced applications than the MSOs can provide. In the last 4 years, RBOCs have steadily lost residential wireline voice subscribers. Yankee estimates that about 4 percent of US households have dropped their wireline phones. In addition, a growing number of voice minutes are shifting to wireless. We expect traditional wireline voice revenue to decline by approximately 24 percent in the next 4 years. Alternative voice providers, including MSOs, will be important drivers of this revenue erosion. We anticipate that cable�s VoIP product will gain 12 million homes by year-end 2008. The RBOCs have their backs up against a wall and cannot postpone new product development."
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the