Skip to main content

TI Develops SOC for Portable Media Centers

Texas Instruments (TI) is working with Microsoft on future versions of Windows Mobile-based Portable Media Centers. The development is based on a TI system-on-a-chip (SOC), a highly- integrated Digital Media processor targeted specifically for portable applications, capable of supporting QVGA resolution for Windows Media Video 9, as well as up to D1 resolution of other commonly used video formats. TI's Digital Media processor is a multi-core device, embedding a digital signal processor (DSP) and an ARM core. It has an integrated peripheral set, supporting the base Portable Media Center requirements, as well as many of the additional options available to Portable Media Center developers. It features an integrated video encoder, hardware video accelerators and USB host capabilities. "Portable Media Centers have created new opportunities for people to take their entertainment -- video, photos and music -- with them anywhere, anytime," said John Pollard, director of Windows Mobile Applications and Services Marketing at Microsoft Corp. "TI's Digital Media processors will help our Windows Mobile-based device manufacturers deliver more choices as the category continues to evolve and expand."

Popular posts from this blog

Product Design AI to Reach $4.3 Billion by 2035

Artificial intelligence tools for product design have largely been sold to engineering leaders as a productivity story: faster renders, quicker iterations, fewer manual CAD operations. According to the latest market study by ABI Research, the market for artificial intelligence in product design is set to grow from $628 million in 2025 to $4.3 billion by 2035; that's a 21.3 percent compound annual growth rate. The trajectory reflects a market moving past assistive tools and into a phase where AI becomes structurally embedded in how products get engineered, simulated, and validated. For executives overseeing engineering, product development, and R&D organizations, this is no longer a tooling decision. It is a competitive positioning decision, and the window to shape it is narrower than most roadmaps assume. The Ten-Year Growth Outlook Mechanical product design and simulation is the AI beachhead within manufacturing. A full 62 percent of manufacturers are already running AI projec...