TV Ad Technology Vendor Profile: TiVo -- According to Forrester Research, TiVo's digital video recorders are popular, in part because they allow consumers to skip commercials easily. But even as its users gnaw away at television's traditional business model, TiVo offers advertisers an alternative. Behind its network of consumer devices, TiVo has deployed an advertising system that is based on voluntary viewing of long-form video advertisements. Today, the system has a limited reach of approximately 3 million subscribers and, unlike the vendors of most other ad systems, TiVo sells its own inventory. Both the reach and the sales model for these ads are likely to change in light of TiVo's recently announced deal with Comcast.
We know artificial intelligence consumes huge amounts of energy. The power grid is now a major concern in enterprise technology strategy, and it's reshaping decisions that used to belong entirely to the CIO. For three decades, capacity planning meant negotiating with a cloud provider or a colocation vendor. Today it increasingly means understanding utility interconnection queues, local zoning battles, and the willingness of hyperscale operators to build faster than the grid can comfortably absorb. New research from Synergy Research Group puts deep market data behind a trend every large enterprise buyer has already felt: the constraints are real, but the AI infrastructure build-out is not slowing down. Electric Power Grid Market Development Synergy's tracking shows that total U.S. data center capacity is on pace to double within the next three years, even as power availability and local opposition create genuine friction for new projects. It's a striking signal that demand ...