TV Ad Technology Vendor Profile: TiVo -- According to Forrester Research, TiVo's digital video recorders are popular, in part because they allow consumers to skip commercials easily. But even as its users gnaw away at television's traditional business model, TiVo offers advertisers an alternative. Behind its network of consumer devices, TiVo has deployed an advertising system that is based on voluntary viewing of long-form video advertisements. Today, the system has a limited reach of approximately 3 million subscribers and, unlike the vendors of most other ad systems, TiVo sells its own inventory. Both the reach and the sales model for these ads are likely to change in light of TiVo's recently announced deal with Comcast.
Retailers are forging ahead in adopting artificial intelligence (AI) tools to master the increasingly complex world of supply chain management. According to the latest ABI Research market study, more than 90 percent of global retailers are deploying AI to bolster decision-making and optimize operations. This movement underscores a pivotal transformation: retail supply chains evolve from static cost centers into intelligent systems capable of real-time adaptation. Driven by pressures from fulfillment complexity, labor challenges, and rising customer expectations, AI now sits at the heart of next-generation retail strategy. Retail Supply Chain Market Development Traditionally, retailers have struggled to balance speed, cost efficiency, and customer satisfaction. Now, the combined forces of e-commerce growth and ongoing geopolitical disruptions have amplified this challenge. Warehouse congestion, longer lead times, and volatile demand forecasts have underscored the need for predictive and...