TV Ad Technology Vendor Profile: TiVo -- According to Forrester Research, TiVo's digital video recorders are popular, in part because they allow consumers to skip commercials easily. But even as its users gnaw away at television's traditional business model, TiVo offers advertisers an alternative. Behind its network of consumer devices, TiVo has deployed an advertising system that is based on voluntary viewing of long-form video advertisements. Today, the system has a limited reach of approximately 3 million subscribers and, unlike the vendors of most other ad systems, TiVo sells its own inventory. Both the reach and the sales model for these ads are likely to change in light of TiVo's recently announced deal with Comcast.
In the past decade, many organizations have pursued a singular vision of cloud-centric transformation; consolidating data, applications, and compute into centralized datacenters managed by hyperscalers. Yet, the explosive growth of connected devices, the rise of Applied-AI and real-time data requirements, and new operational models are reshaping that paradigm. Edge computing — the practice of processing data closer to the source where it is generated — has moved from niche experiment to strategic imperative. According to the latest market study by International Data Corporation (IDC), edge computing is now the new core in the distributed Global Networked Economy. Edge Computing Market Development IDC forecasts global spending on edge computing solutions will reach approximately $450 billion by 2029, that's up from $265 billion in 2025, driven by rapid advancements in edge-based AI workloads, distributed architectures, and enterprise transformation initiatives. Several key data poin...