Voice: The Biggest Slice of the Triple Play -- Increasingly service providers are pursuing a larger share of consumers' wallets and are doing so by selling a bundle of services. Rather than selling their traditional services, voice or cable, providers are crossing over to sell a full set of services including voice, video, and data. This triple play of services is also becoming increasingly attractive to consumers who are interested in the convenience and cost savings that are available through such offerings. According to In-Stat, total consumer spending on communication services, including local voice, long distance, cable TV, dial-up, and broadband was $114.8 billion in 2004. The largest revenue opportunity of this total wallet was voice services, with local and long distance combined accounting for more than 50 percent of revenues. Over time, service revenues are expected to deteriorate, falling to $106.7 billion in 2009. This decline in revenues is a factor of decreasing revenues for the voice services as well as dial-up, while both cable TV and broadband services are expected to continue to rise.
Every product roadmap conversation with a technology vendor now runs through one filter that has nothing to do with the roadmap itself: does the company have an AI story that a buyer's finance team would actually underwrite. Forrester Research just gave that gut check a formal structure. Its newly introduced AI Disruption Model evaluates 17 technology and service categories, spanning more than 200 individual markets, against nine factors including AI substitutability, labor intensity, and switching costs. The finding that should reorder tech vendor strategy conversations this quarter is not which markets grow. It is how few of them do, and what that scarcity means for everyone else. Only Three Categories Get an Unambiguous Green Light According to the research, infrastructure providers such as cloud platforms, data centers, and storage; data and AI providers spanning models, platforms, and governance tooling; and cybersecurity and identity providers covering zero trust and AI agent...