Voice: The Biggest Slice of the Triple Play -- Increasingly service providers are pursuing a larger share of consumers' wallets and are doing so by selling a bundle of services. Rather than selling their traditional services, voice or cable, providers are crossing over to sell a full set of services including voice, video, and data. This triple play of services is also becoming increasingly attractive to consumers who are interested in the convenience and cost savings that are available through such offerings. According to In-Stat, total consumer spending on communication services, including local voice, long distance, cable TV, dial-up, and broadband was $114.8 billion in 2004. The largest revenue opportunity of this total wallet was voice services, with local and long distance combined accounting for more than 50 percent of revenues. Over time, service revenues are expected to deteriorate, falling to $106.7 billion in 2009. This decline in revenues is a factor of decreasing revenues for the voice services as well as dial-up, while both cable TV and broadband services are expected to continue to rise.
For decades, the story of digital commerce has been one of incremental improvement: better search, faster checkout, smarter recommendations. But something more fundamental is now underway. The emergence of agentic commerce, in which AI agents autonomously search, evaluate, and execute purchases on behalf of buyers, represents a genuine architectural shift in how commerce operates. Whether it becomes the revolution its proponents promise, or another technology that peaks at interesting pilot project, will depend on how effectively the AI industry addresses the structural challenges it faces. Agentic Commerce Market Development Agentic commerce involves deploying AI agents to handle the full purchasing cycle. Rather than browsing a website and entering card details yourself, you grant an AI agent the authority to act on your behalf, within defined parameters. The agent handles product discovery, comparison, negotiation, and payment execution. It draws on your procurement preferences, pur...