EchoStar and DirecTV, the two competing satellite broadcasters in the United States, have both announced increases in their number of subscribers -- EchoStar added around 325,000 new subscribers to its Dish Network in the first quarter of the 2005, bringing its total number of satellite customers to 11.23 million. DirecTV added over half a million subscribers in the United States in the same period, an increase of over 20 percent on the previous year. At the end of March, DirecTV had a total of 14.45 million customers, a 14 percent increase on a year previously. Chase Carey, president and chief executive of DirecTV, said the company is moving quickly to enhance its service, launching three new satellites to allow it to introduce compelling new programming services. At the end of the year the company will also introduce a Home Media Center.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the