Skip to main content

U.S. Satellite Broadcaster Growth Results

EchoStar and DirecTV, the two competing satellite broadcasters in the United States, have both announced increases in their number of subscribers -- EchoStar added around 325,000 new subscribers to its Dish Network in the first quarter of the 2005, bringing its total number of satellite customers to 11.23 million. DirecTV added over half a million subscribers in the United States in the same period, an increase of over 20 percent on the previous year. At the end of March, DirecTV had a total of 14.45 million customers, a 14 percent increase on a year previously. Chase Carey, president and chief executive of DirecTV, said the company is moving quickly to enhance its service, launching three new satellites to allow it to introduce compelling new programming services. At the end of the year the company will also introduce a Home Media Center.

Popular posts from this blog

The Marketer's Guide to GenAI Transformation

Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at