According to TelecomTV, 3G is unlikely to take off this year even if prices fall below the $200 mark � a price point championed and cited by Qualcomm and others as the tipping point for popular uptake of the technology. This is the stark warning from Ron Garriques, the president of mobile devices at Motorola. Mr. Garriques says, "People continue to say if you could only hit a certain price point things could take off and fly. But I say low prices alone are not enough to make the market take off in the second half of this year." Mr. Garriques said 3G handsets must become simpler and lighter before mass acceptance will kick in. "I believe that size, weight, battery life, compelling applications and design are just as important as price points," he said, suggesting most subscribers are actually already very satisfied with 2G and 2.5G services. Motorola intends to sell a 3G version of its slim RAZR handset in the fourth quarter this year.
Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at