ATIS announced the formation of the IPTV Interoperability Forum (IIF) to develop ATIS standards and related technical and operations activities that enable the interoperability, interconnection and implementation of IPTV systems and services, including video on demand and interactive TV services. �IPTV will enable consumers to use television as never before,� said Bill Smith, CTO of BellSouth and chairman of ATIS. �Video on demand and interactive services are among the exciting �killer apps� that IPTV will make possible. The ATIS IIF will provide the neutral ground for carriers, service providers, application developers, content providers and equipment manufacturers to work together and make the wide-scale deployment of standardized IPTV a reality.� The ATIS Board of Directors launched the IIF at its quarterly meeting Thursday on the recommendation of the ATIS IPTV Exploratory Group (IEG), which was formed in April to examine the technical issues surrounding the successful wide-scale deployment of IPTV. �The ATIS IIF will provide the industry with the big picture for IPTV technology standardization,� said Kevin Schneider, CTO of ADTRAN and co-chair of the IEG. �ATIS will create an overall reference architecture supporting deployment of IPTV and work with standards groups external to ATIS to establish standards that produce an end-to-end IPTV solution.�
Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ