ATIS announced the formation of the IPTV Interoperability Forum (IIF) to develop ATIS standards and related technical and operations activities that enable the interoperability, interconnection and implementation of IPTV systems and services, including video on demand and interactive TV services. �IPTV will enable consumers to use television as never before,� said Bill Smith, CTO of BellSouth and chairman of ATIS. �Video on demand and interactive services are among the exciting �killer apps� that IPTV will make possible. The ATIS IIF will provide the neutral ground for carriers, service providers, application developers, content providers and equipment manufacturers to work together and make the wide-scale deployment of standardized IPTV a reality.� The ATIS Board of Directors launched the IIF at its quarterly meeting Thursday on the recommendation of the ATIS IPTV Exploratory Group (IEG), which was formed in April to examine the technical issues surrounding the successful wide-scale deployment of IPTV. �The ATIS IIF will provide the industry with the big picture for IPTV technology standardization,� said Kevin Schneider, CTO of ADTRAN and co-chair of the IEG. �ATIS will create an overall reference architecture supporting deployment of IPTV and work with standards groups external to ATIS to establish standards that produce an end-to-end IPTV solution.�
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the