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BSkyB Opens iTV Portal to All Users

Sky, the UK satellite broadcaster, is to launch a new interactive TV portal based on standard web technologies that will potentially allow anyone to have a presence on interactive television -- "BSkyB says the new interactive television portal will enable existing web publishers to reach a potential audience of around 20 million users through their television sets. The new initiative will complement the entertainment, gaming and communications services available on the existing Sky Active portal. With around 10 million viewers accessing existing interactive services on Sky each month, the aim is to broaden the range of services available on the platform and to stimulate further innovation in the interactive TV arena. The portal will launch later this year with the aim of attracting a range of online providers, including established commercial services, not-for-profit organisations and even individuals. Services will be accessed using conventional web addresses or via listings on the portal. Users will be able to save their favourite links and access a history of previously visited services."

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