British Telecom (BT), will introduce a device and service that it hopes will bridge the gap between fixed and mobile services. The new service is initially being trialled with 400 users and will be rolled out commercially in September. BT Fusion is the culmination of years of technical development and market research that was previously known as Project Bluephone. The new wireless handsets will connect to BT�s traditional fixed line network when users are in their homes but will automatically log on to a mobile network when subscribers leave the home environment. BT moved out of mobile telephony in 2001 when it spun off what used to be called mmO2 into a separate, independent business. Significantly, for the telco�s return to the mobile arena, it is partnering with Vodafone rather than with its offspring, O2. BT hopes the service will create �1 billion of additional revenue. It's part of the carrier�s long-term strategy to stem the loss of fixed line customers that are churning away in increasing numbers, and opting for mobile connectivity instead.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the