A new study by Informa Telecoms and Media is projecting a more than 45 percent increase in mobile subscribers in the Caribbean between 2004 and 2009. The report shows a steady growth in this market predicating from 10.1 million by end of 2004 to 14.7 million by 2009. The study provides a comprehensive view of how the mobile revolution is reaching out to over 40 million inhabitants of the 31 political entities that make up the insular and mainland Caribbean. It shows how successive waves of market opening and investment are transforming the region�s communications landscape, one historically marked by insularity and a limited and costly telephone communications framework. Vibrant competition is emerging where government-sanctioned monopolies reigned just a few years ago. Penetration has climbed precipitously, even surpassing 100 percent on more affluent islands. In just a decade, mobile telephony has exploded from serving less than one-half of one percent of the region�s population to now providing service to over 25 percent of the residents � over 10 million subscribers. Even so, another 30 million still await the opportunity to link up.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the