Nokia Networks, Microsoft Elata and Motricity Are Best Positioned Vendors -- Strategy Analytics released, "Mobile Content Delivery Platforms: Search for Value-Add and Scale as Solutions Commoditize." This report concludes that network operators are now more concerned with the commercial aspects of content provisioning as the majority of the technical problems have been solved and little functional differentiation exists between the competing platforms. As the content market matures, the number of content retailers will proliferate, making it a growing target segment for platform vendors. However, Philip Taylor, a Director in the Strategy Analytics Global Wireless Practice, notes, "Increasingly, purchase decisions will be made by operators on the basis of a variety of commercial factors including the business objective of the operator, the compatibility of the delivery platform with existing administration systems, the financial stability of the platform vendor and the strength of the platform vendor's partnerships with other IT Services companies. Outside of this, the ability to offer value added services, such as Campaign Management will also make a difference to vendors competing for operator business."
As international travel rebounds to pre-pandemic levels in 2025, the mobile communication roaming market is at an inflection point. Emerging technologies and changing customer preferences are challenging traditional wholesale roaming agreements between mobile network operators (MNOs). The global wholesale roaming market is projected to more than double, from $9 billion in 2024 to $20 billion by 2028. This surge will be fueled by the expanding deployment of 5G Standalone (SA) technology, which enables real-time roaming connections and activity monitoring. But beneath this headline figure lies a complex landscape of regional variations and technological mobile service disruptions. Global Mobile Roaming Market Development Western Europe dominates inbound roaming connections, largely thanks to its Roam Like at Home (RLAH) initiative, which eliminates roaming charges among member countries. Meanwhile, the Indian Subcontinent is emerging as a growth hotspot. Between 2024 and 2029, inbou...