Nokia Networks, Microsoft Elata and Motricity Are Best Positioned Vendors -- Strategy Analytics released, "Mobile Content Delivery Platforms: Search for Value-Add and Scale as Solutions Commoditize." This report concludes that network operators are now more concerned with the commercial aspects of content provisioning as the majority of the technical problems have been solved and little functional differentiation exists between the competing platforms. As the content market matures, the number of content retailers will proliferate, making it a growing target segment for platform vendors. However, Philip Taylor, a Director in the Strategy Analytics Global Wireless Practice, notes, "Increasingly, purchase decisions will be made by operators on the basis of a variety of commercial factors including the business objective of the operator, the compatibility of the delivery platform with existing administration systems, the financial stability of the platform vendor and the strength of the platform vendor's partnerships with other IT Services companies. Outside of this, the ability to offer value added services, such as Campaign Management will also make a difference to vendors competing for operator business."
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the