A survey of American viewers suggests that interactive television could be a driver for digital cable services. A third of basic cable subscribers reported an interest in switching to digital cable if one or more interactive features described to them were available. Local services were seen as most important, with 42 percent of those surveyed saying that they would be very or somewhat interested in such services, rising to 50 percent of those already have digital cable and 59 percent for those that had a cable modem, while 80 percent of those that expressed an interest in switching to digital. On-screen caller identification to display the name and number of the person calling was of interest to 38 percent of respondents. Playing games was of interest to 35 percent of those questioned, while 33 percent were interested in choosing camera angles, and just 29 percent expressed an interest in voting or getting background information on characters in a program. The telephone survey of 1,000 adults across the United States was commissioned by CTAM, the Cable & Telecommunications Association for Marketing.
The global financial services sector continues to grow as more progressive organizations seek to gain a meaningful competitive advantage from their digital transformation initiatives. Across the globe, many regions are seeing a significant rise in 'instant issuance' activity from a physical and digital perspective, from both traditional and emerging innovative banking institutions. Digital Payments Market Development Customers increasingly demand instant access to banking services, with physical instant issuance enabling them to leave their branch equipped with a ready-to-go payment card. According to the latest worldwide market study by ABI Research, the market for instantly issued physical payment cards will increase from 243.2 million shipments in 2022 to a forecast of 471.1 million in 2027. "Critically, instant issuance of payment cards is no longer limited to the physical," said Sam Gazeley, industry analyst at ABI Research . Indeed, the growing digitization of p