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Content Owners Impede Digital Media Growth

According to the latest research from the Strategy Analytics Connected Home service, technology providers are now overcoming many of the hurdles in the race to develop tomorrow's digital home, where consumers will be able to easily transfer their digital music and video files between the home PC, the home theater and portable media devices. Their report identifies one significant remaining obstacle: major content owners such as Disney, Fox and Warner are still not convinced that digital rights management (DRM) solutions are meeting their needs. Connected home proponents such as Intel, Sony and Philips must give high priority to solving DRM interoperability challenges if they are to maximize the revenue potential from this 144 million connected device market opportunity. According to the report, wider adoption of media-sharing devices will be delayed as long as content owners disagree between themselves on how they wish to benefit from DRM technologies. Technology providers, in turn, cannot develop a horizontal market for connected devices until major content providers have agreed on a common framework of DRM interoperability.

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