New Research Finds Strong Interest in Low-Cost Home Automation Solutions -- According to new research from The Diffusion Group, more than one-half of U.S. Internet households are to varying degrees interested in purchasing a home control system (HCS) to automate the control of home lighting, room temperature and security systems if the price of the solution is less than $200. Innovations in automation technology, combined with the diffusion of home networks, have helped to bring the cost of home control functionality down to a level where consumers are more likely to be interested in connecting and automating systems in their homes. TDG's research found that although consumer interest in HCS is greatest at prices below $200, higher price levels sustained significant interest. For example, approximately 30 percent of Internet heads-of-household are to varying degrees interested in purchasing a HCS if priced between $200 and $400, and 20 percent are to varying degrees if the price is more than $400.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the