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Demand for Home Control Systems

New Research Finds Strong Interest in Low-Cost Home Automation Solutions -- According to new research from The Diffusion Group, more than one-half of U.S. Internet households are to varying degrees interested in purchasing a home control system (HCS) to automate the control of home lighting, room temperature and security systems if the price of the solution is less than $200. Innovations in automation technology, combined with the diffusion of home networks, have helped to bring the cost of home control functionality down to a level where consumers are more likely to be interested in connecting and automating systems in their homes. TDG's research found that although consumer interest in HCS is greatest at prices below $200, higher price levels sustained significant interest. For example, approximately 30 percent of Internet heads-of-household are to varying degrees interested in purchasing a HCS if priced between $200 and $400, and 20 percent are to varying degrees if the price is more than $400.

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