The exploding market for both hard disk drive and Flash-based portable audio players is expected to reach over 104 million units by 2009, up from 27.8 million units in 2004, reports In-Stat. Drivers for this booming market include falling prices, the availability of legitimate subscription and pay-per-download online music sites, smaller hard disk drives, and increasing Flash memory capacities. In-Stat also reports revenue for both HDD and Flash-based MP3 players reached approximately $4.5 billion, a remarkable increase of almost 200 percent over 2003. Apple is the leader in worldwide portable audio players with 30.2 percent of the combined HDD and Flash-based portable audio player market. Other leading vendors include Rio, iRiver and Creative. In-Stat expects that 1GB capacity or greater Flash MP3 players will represent just over 20 percent of all Flash-based MP3 player shipments worldwide by the end of this year. Consumer survey data shows that the percentage of US respondents owning a digital audio player has increased from 16 percent in 2001 to 25 percent in 2005.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the