DVR view: Fast forward or slo-mo? -- Industry observers and research firms say that digital video recorders are popular in the U.S., but there�s little they agree on beyond that, such as how quickly DVRs will reach critical mass and what effect the commercial-skipping gadgets will have on the TV advertising industry. Case in point: Research and consulting firm Accenture predicted late last week that DVRs will reach into 40 percent of U.S. homes by 2009, up from 8 percent today. Accounting firm PricewaterhouseCoopers, meanwhile, says in its latest five-year forecast that only 23.6 percent of U.S. households will boast DVRs in 2009. Accenture says up to 50 percent of all commercials are skipped in homes with DVRs, while PwC, citing a CBS study, says that 64 percent of DVR viewers skip all commercials, and 26 percent skip most of them. Accenture says that ad skipping will result in a slower-growing TV ad industry, while PwC�s �Global Entertainment and Media Outlook: 2005-2009� report concludes that, �on balance, we do not expect DVRs to have a significant impact on television advertising.�
The growing need for real-time, localized artificial intelligence (AI) processing power drives demand for Generative AI (GenAI) solutions on public cloud edge computing platforms. Worldwide spending on edge computing is forecast to reach $232 billion in 2024 -- that's an increase of 15.4 percent over 2023, according to the latest market study by International Data Corporation (IDC). Combined enterprise and service provider spending across hardware, software, professional services, and provisioned services for edge solutions will sustain strong growth through 2027 when spending is forecast to reach nearly $350 billion. Edge Computing Market Development IDC defines edge as the information and communications technology (ICT) related actions performed outside of the centralized data center, where edge computing is the intermediary between the connected endpoints and the core enterprise IT environment. Characteristically, edge computing is distributed, software-defined, and flexible. T