Skip to main content

Ericsson and Napster Enter Partnership

Napster and Ericsson announced today a global partnership to offer the first complete, fully integrated digital music service available for mobile operators. The service will carry the universally known Napster brand and combine elements of Napster�s popular PC offering and Ericsson�s personalized music service, currently utilized by more mobile operators than any other in the world. The Napster and Ericsson business model accommodates mobile operator participation in all revenue streams. The service is scheduled to go live in Europe over the next 12 months and will initially be offered to operators in select markets in Europe, Asia, Latin America and North America. The new service will support coordinated wireless and PC downloading of digital music in both subscription and a la carte models, and phone-based initiation will ensure convenient and easy music library access for both mobile and PC usage. The service scales to current handset models and networks but can also accommodate next-generation technology for newer handsets on higher-speed networks and is designed to work on mobile phones from all major manufacturers that support content protected by digital rights management.

Popular posts from this blog

Why GenAI Will Disrupt Search Marketing

Legacy search engine marketing best practices are vulnerable. Why now? Generative AI (GenAI) capabilities are being rapidly adopted for technology sector marketing efficiency gains. To prepare for more shifts beyond their direct control, tech product marketers must address disruptions in key marketing channels, engagement approaches, and required investments. The savvy business-to-business (B2B) CMOs are already piloting and deploying GenAI tools. GenAI Tools B2B Market Development By 2026, traditional search engine volume will drop by 25 percent, with search marketing losing market share to AI chatbots and other virtual agents, according to the latest market study by Gartner.  "Organic and Paid Search are vital channels for tech marketers seeking to reach awareness and demand generation goals," said Alan Antin, vice president at Gartner . Now GenAI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional