European youth are spending less time watching TV and listening to the radio in favor of surfing the Internet, according to a survey of 15-24 year-olds across Europe conducted by the European Interactive Advertising Association (EIAA). Of those surveyed, 46 percent said they watch less TV as a result of using the Internet; 34 percent said they talk on the phone less; 33 percent said they read fewer newspapers; and 22 percent said they don't listen to the radio as much. In terms of overall media consumption, European youth still spend the most time watching TV (31%), compared with radio (27%), the Internet (24%) and newspapers (10%). Almost half of the young people surveyed said they were prepared to pay for music online (47%), while 25 percent said they would pay for online gaming. "The 15-24 age group is the holy grail for most advertisers and the EIAA research conclusively demonstrates the extent to which the internet now represents an essential media for this audience, increasingly replacing other media including TV and radio, said EIAA chairman Michael Kleindl.
As an independent advisory consultant with experience across the technology sector, I've observed the transformative impact of artificial intelligence (AI) on various industries across the globe. The recent IDC market study of AI in Europe provides valuable insights. The forecast AI spending in Europe will reach $133 billion by 2028, with a compound annual growth rate (CAGR) of 30.3 percent, underscores the significant momentum behind AI adoption. This substantial investment reflects the increasing recognition of AI's potential to enhance productivity, drive innovation, and create new business model opportunities. Generative AI Market Development While AI itself is not a new concept, the emergence of Generative AI (GenAI) has catalyzed a new wave of excitement and investment. GenAI's ability to create content, from text to images and even code, has captured the imagination of businesses and consumers alike. The IDC market study highlights the exceptional growth expected in...