European youth are spending less time watching TV and listening to the radio in favor of surfing the Internet, according to a survey of 15-24 year-olds across Europe conducted by the European Interactive Advertising Association (EIAA). Of those surveyed, 46 percent said they watch less TV as a result of using the Internet; 34 percent said they talk on the phone less; 33 percent said they read fewer newspapers; and 22 percent said they don't listen to the radio as much. In terms of overall media consumption, European youth still spend the most time watching TV (31%), compared with radio (27%), the Internet (24%) and newspapers (10%). Almost half of the young people surveyed said they were prepared to pay for music online (47%), while 25 percent said they would pay for online gaming. "The 15-24 age group is the holy grail for most advertisers and the EIAA research conclusively demonstrates the extent to which the internet now represents an essential media for this audience, increasingly replacing other media including TV and radio, said EIAA chairman Michael Kleindl.
The world of eCommerce payments has evolved. As we look toward the latter half of this decade, we're witnessing a transformation in how digital commerce operates, with a clear shift toward localized payment solutions within a global marketplace. The numbers tell a compelling story. According to Juniper Research's latest analysis, global eCommerce transactions are set to reach $11.4 trillion by 2029, marking a 63 percent increase from $7 trillion in 2024. This growth isn't just about volume – it's about fundamental changes in how people pay for goods and services online. Perhaps most striking is the projected dominance of Alternative Payment Methods (APMs), which are expected to account for 69 percent of global transactions by 2029, with 360 billion transactions processed through these channels. eCommerce Payments Market Development What makes this shift particularly interesting is how it reflects the democratization of digital commerce. Traditional card-based systems ar...