Although still in the early-adopter stage, the overall market size for media adapters will be limited, reports In-Stat. In a best-case scenario, we see worldwide standalone media adapter shipments growing by a compound annual growth rate (CAGR) of 76 percent from 2004 through 2009, the high-tech market research firm says. "Vendors are convinced there will be an ongoing market for adapters as long as analog home entertainment equipment is sold and used. On the other hand, consumer electronics vendors are planning to integrate media adapter technology directly into consumer electronics devices, eliminating the need for a bridge between a PC or media center and a device." The iPod has been a significant factor in the emergence of the market for media adapters, with Apple at the forefront. In order to drive the market for Media Center Extenders, Media Center Edition 2005 (MCE) PC's need to become more available worldwide. The number of PC manufacturers offering MCE PCs is increasing rapidly. Developing consumer awareness will be an evolutionary process with vendors expecting increased interest by the broader consumer market to develop over the next couple of years.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...