Today Didier Lombard, France Telecom's Chairman and CEO, presented the Group's programme for 2006 - 2008 to employees, the financial community and the press. NExT (New Experience in Telecom services) will give customers access to a universe of services that are both high value and simple. The programme will also enable the Group to pursue its transformation as an integrated operator, supported by its renewed model for profitable growth. In 2006, France Telecom will roll out a single portal to provide its clients a simpler interface and a "unified customer experience" when accessing the Group's services. This portal, adapted to each client, can be accessed using a variety of terminals, not only computers. The single portal will act as a simple and practical interface with all the services of the France Telecom Group. As part of its transformation plan, France Telecom announced a 25 percent increase in employee training efforts and a reinforced staff incentive programme. France Telecom is one of the world's leading telecommunications carriers, with more than 126 million customers on the five continents (220 countries and territories) at March 31, 2005 and consolidated revenues of 46.16 billion euros for 2004 (under IFRS GAAP).
Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at