Family-friendly movies are more profitable than R-rated films, according to a new study. In a follow-up to a 10-year study commissioned by the nonprofit Dove Foundation in 1999 -- which found that between 1988-97 the average G-rated film made eight times the profit of an R-rated picture -- an extension of that study found that trend continuing and expanding. The new, expanded study examines the revenue and negative costs for 3,000 MPAA-rated theatrical films released between Jan. 1, 1989, and Dec. 31, 2003, using the 200 most widely distributed films each year based on the number of theaters. The 15-year study throws more fuel onto the fire of the long-running debate over sex and violence in entertainment -- and whether it sells. To encourage the production and distribution of more wholesome family entertainment, the Dove Foundation commissioned the study to examine the profitability of movies broken down by their MPAA ratings to compare family-friendly movies vs. R-rated films. "While the movie industry produced nearly 12 times more R-rated films than G-rated films from 1989-2003, the average G-rated film produced 11 times greater profit than its R-rated counterpart," said Dick Rolfe, founder and chairman of the Grand Rapids, Mich.-based media advocacy group.
The global digital business arena's relentless expansion drives an unprecedented surge in IT data center demand. This comes with a significant challenge: rising energy consumption costs. Based on the latest research, I've observed how this trend is reshaping the cloud computing industry and creating both obstacles and opportunities for leaders across the tech spectrum. Data centers are experiencing an infrastructure transformation, primarily fueled by the explosive growth of Artificial Intelligence (AI) workloads. Data Center Energy Market Development According to a recent IDC worldwide market study, AI data center capacity is projected to grow at a compound annual growth rate (CAGR) of 40.5 percent through 2027. This AI-driven demand is reshaping the data center sector and redefining the economics of IT infrastructure. "There are any number of options to increase data center efficiency, ranging from technological solutions like improved chip efficiency and liquid cooling