Family-friendly movies are more profitable than R-rated films, according to a new study. In a follow-up to a 10-year study commissioned by the nonprofit Dove Foundation in 1999 -- which found that between 1988-97 the average G-rated film made eight times the profit of an R-rated picture -- an extension of that study found that trend continuing and expanding. The new, expanded study examines the revenue and negative costs for 3,000 MPAA-rated theatrical films released between Jan. 1, 1989, and Dec. 31, 2003, using the 200 most widely distributed films each year based on the number of theaters. The 15-year study throws more fuel onto the fire of the long-running debate over sex and violence in entertainment -- and whether it sells. To encourage the production and distribution of more wholesome family entertainment, the Dove Foundation commissioned the study to examine the profitability of movies broken down by their MPAA ratings to compare family-friendly movies vs. R-rated films. "While the movie industry produced nearly 12 times more R-rated films than G-rated films from 1989-2003, the average G-rated film produced 11 times greater profit than its R-rated counterpart," said Dick Rolfe, founder and chairman of the Grand Rapids, Mich.-based media advocacy group.
The rapid evolution of artificial intelligence (AI) and hyperscale cloud computing is fundamentally reshaping data center infrastructure, and liquid cooling is emerging as an indispensable solution. As traditional air-cooled systems reach their physical limits, the IT industry is under pressure to adopt more efficient thermal management strategies to meet growing demands, while complying with stringent environmental regulations. Liquid Cooling Market Development The latest ABI Research analysis reveals momentum in liquid cooling adoption. Installations are forecast to quadruple between 2023 and 2030. The market will reach $3.7 billion in value by the decade's end, with a CAGR of 22 percent. The urgency behind these numbers becomes clear when examining energy metrics: liquid cooling systems demonstrate 40 percent greater energy efficiency when compared to conventional air-cooling architectures, while simultaneously enabling ~300-500 percent increases in computational density per rac...