The global entertainment and media industry is projected to grow at a 7.3 percent compound annual growth rate, from $1.3 trillion last year to $1.8 trillion in 2009, spurred by improved economic conditions, an advertising upswing, and increased focus on online distribution of music, films, books and video games, according to PricewaterhouseCoopers. Fueled by broadband adoption, the Internet sector for entertainment and media is expected to grow at a 17 percent CAGR, reaching $289 billion in 2009, while online advertising will grow at a 16 percent CAGR to $32 billion the same year. New spending streams on broadband and wireless distribution platforms will grow revenues for those sectors from $11.4 billion in 2004 to nearly $73 billion by 2009. "The entertainment and media industry continues to display an extraordinary ability to reinvent itself and create new revenue streams through innovative offerings that barely existed as recently as 2000," said PwC's Wayne Jackson. "Online and wireless video games, online film rental subscriptions, licensed digital distribution of music, and the rapid adoption of ring tones and mobile music downloads are becoming critical components of the industry and driving significant revenues across all regions."
Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul