According to MRG, the shift from MPEG-2 to MPEG-4 encoding and headend purchases is expected to begin in volume in the 2007 to 2008, meaning prolonged life for MPEG2 in IP TV systems. Moreover, the rise of IPTV content subscribers will drive an equally rapid installed based of IPTV video headends. Broadband service providers in the U.S., Asia, and Europe have announced or plan to announce deployments of IPTV-based content services, opening up opportunities for all video headend suppliers. One key forecast is that IPTV subscriber revenue will grow from about $400 million in 2004 to over $6 billion in 2008, meaning a substantial investment in content and infrastructure is fast approaching. Whether for SBC, Verizon, or BellSouth in the U.S., China Telecom in Asia, or France Telecom or Telefonica in Europe, IPTV video headend suppliers must help service providers compete in increasingly competitive markets. "IPTV vendors, in addition to offering unique and innovative services, have to use new technologies to achieve competitive advantages,' stated Gary Schultz, MRG principal analyst. "Yet the end-to-end value chain needs to remain price-sensitive to new adopters."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...