According to The Register, "Beneath the covers, Microsoft�s TV strategy appears to be in tatters. Fastweb can manage it in Italy, Homechoice can manage it in the UK, Maligne and Free have managed it in France, Telefonica in Spain and Bell Canada have also launched IPTV services, while Telenor has managed it across the face of Scandinavia and Ella communications and about 10 other smaller operators in Norway and even Telecom Iceland have all managed to launch IPTV services with open standard components. But Swisscom, the one company that Microsoft managed to convince to go with its proprietary vision, is delayed. The reason, market insiders tell us, is that the software is deliberately proprietary, does not use a standard Java browser, handshakes with billing and admin servers using proprietary .NET extensions and technology wise looks nothing like any other IPTV installation. Instead it is overly complicated and impenetrable to the competition, an attempt to engineer an interface shut-out in the TV markets. It also costs something like 6 times the price of other services and necessitates the use of Windows 2003 VoD servers, something they are singularly not good at."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...