According to The Diffusion Group, new research suggests that those classified as "home office workers" are neither homogenous nor early adopters as once believed. TDG's latest report reveals that while home business owners are more likely than others to subscribe to broadband and own a home network, they are not necessarily more likely to own or be interested in purchasing new media devices or services that do not have any obvious business application. Nearly one-third of self-employed home office workers own home networks, compared to 20 percent of other households. However, they are 19 percent less likely to be using wireless networking technology. "Home office workers include home business owners of many different types as well as full- and part-time telecommuters," says TDG. "In order to understand these consumers properly, it's important to make the right distinctions about the different subgroups included under the home office worker umbrella. By specifically targeting full-time home business owners in our study, we're getting a clearer picture of how this market segment actually works."
The world of eCommerce payments has evolved. As we look toward the latter half of this decade, we're witnessing a transformation in how digital commerce operates, with a clear shift toward localized payment solutions within a global marketplace. The numbers tell a compelling story. According to Juniper Research's latest analysis, global eCommerce transactions are set to reach $11.4 trillion by 2029, marking a 63 percent increase from $7 trillion in 2024. This growth isn't just about volume – it's about fundamental changes in how people pay for goods and services online. Perhaps most striking is the projected dominance of Alternative Payment Methods (APMs), which are expected to account for 69 percent of global transactions by 2029, with 360 billion transactions processed through these channels. eCommerce Payments Market Development What makes this shift particularly interesting is how it reflects the democratization of digital commerce. Traditional card-based systems ar...