According to The Diffusion Group, new research suggests that those classified as "home office workers" are neither homogenous nor early adopters as once believed. TDG's latest report reveals that while home business owners are more likely than others to subscribe to broadband and own a home network, they are not necessarily more likely to own or be interested in purchasing new media devices or services that do not have any obvious business application. Nearly one-third of self-employed home office workers own home networks, compared to 20 percent of other households. However, they are 19 percent less likely to be using wireless networking technology. "Home office workers include home business owners of many different types as well as full- and part-time telecommuters," says TDG. "In order to understand these consumers properly, it's important to make the right distinctions about the different subgroups included under the home office worker umbrella. By specifically targeting full-time home business owners in our study, we're getting a clearer picture of how this market segment actually works."
The prevailing narrative around artificial intelligence (AI) has been one of relentless scale. Bigger models, bigger clusters, bigger budgets. The assumption, largely unchallenged until recently, was that raw parameter count translated directly into competitive advantage. New research from Omdia suggests it's time to retire that assumption. According to the latest market study by Omdia, parameter growth in frontier AI models has slowed to around 5 percent annually since 2021, a stark contrast to the more than hundredfold expansion seen between 2019 and 2021. Enterprise AI Market Development For executives who have been making infrastructure and investment decisions based on the assumption that AI would keep demanding ever-larger, ever-more-expensive hardware, this finding deserves serious attention. The race to the top of the model size leaderboard has, at least for now, plateaued. Crucially, Omdia's analysts are not reading this as an AI winter. Alexander Harrowell, senior pri...