The global messaging market continues to be important to mobile carriers, with the bulk of the revenues continuing to come from Short Message Service (SMS) text messaging, reports In-Stat. The greatest growth in mobile messaging, however, will come from wireless instant messaging, which are driven by corporate users and are expected to increase revenues six-fold between 2007 and 2009. In-Stat's study found also found that Multimedia Message Service (MMS), which delivers pictures, sound clips and video, is expected to show nearly 50 percent compound annual growth rate through 2009. The major barrier to widespread consumer adoption of wireless instant messaging will be development of industry standards. Enhanced Message Service (EMS) has virtually disappeared as a viable technology.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the