The global messaging market continues to be important to mobile carriers, with the bulk of the revenues continuing to come from Short Message Service (SMS) text messaging, reports In-Stat. The greatest growth in mobile messaging, however, will come from wireless instant messaging, which are driven by corporate users and are expected to increase revenues six-fold between 2007 and 2009. In-Stat's study found also found that Multimedia Message Service (MMS), which delivers pictures, sound clips and video, is expected to show nearly 50 percent compound annual growth rate through 2009. The major barrier to widespread consumer adoption of wireless instant messaging will be development of industry standards. Enhanced Message Service (EMS) has virtually disappeared as a viable technology.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...