Launching later this year, stimTV is a broadband channel that offers a unique personalized viewing experience -- Viewers will see a random flow of brief clips, initially from music videos, and can select when they want to see more, steering the service to adapt to their choices. NPOWR Digital Media in California is setting up deals with music labels for music clips, performance videos and interviews. Cinema, shopping and lifestyle channels are planned in the future. There will also be opportunities to buy associated items. The company, founded in 2001, says it is �poised to become a leader in the next-generation technology that fulfils the long-awaited promise of a convergence between the television and the internet�. They seem serious. They have patented technology of �A system for the automated generation of media� that enables the customization of programming from a database of stored media. The system includes the ability to verify that viewers have �mindfully watched their offerings.� Additional patent applications have been filed on targeted and personalized advertising methods.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...