Launching later this year, stimTV is a broadband channel that offers a unique personalized viewing experience -- Viewers will see a random flow of brief clips, initially from music videos, and can select when they want to see more, steering the service to adapt to their choices. NPOWR Digital Media in California is setting up deals with music labels for music clips, performance videos and interviews. Cinema, shopping and lifestyle channels are planned in the future. There will also be opportunities to buy associated items. The company, founded in 2001, says it is �poised to become a leader in the next-generation technology that fulfils the long-awaited promise of a convergence between the television and the internet�. They seem serious. They have patented technology of �A system for the automated generation of media� that enables the customization of programming from a database of stored media. The system includes the ability to verify that viewers have �mindfully watched their offerings.� Additional patent applications have been filed on targeted and personalized advertising methods.
Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at