According to TelecomTV, "T-Mobile USA this morning published the first user statistics for its Wi-Fi fast Internet access service. It shows that 450,000 people paid to use the service over the past three months. The fact that T-Mobile USA, hitherto extremely coy about publishing Wi-Fi user statistics, has now made its last quarter�s figures available is evidence that the carrier believes the technology is being taken up by enough users for to be regarded as a real service with a real potential to make real money. Previously the operator had refused to provide any guidance as to the number of users of its system and services and even now will not give comparative figures that show the difference between the number of users last year and this, leading to inevitable speculation that a twelve months ago its user base consisted of two men and an educated dachshund called Ferdy."
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the