Verizon kicked off a new corporate advertising campaign around the theme "Richer. Deeper. Broader." In the mass market, the new Verizon campaign will rotate six television commercials and more than six print executions. The TV ads will be seen on national cable networks, and the print insertions will appear in a series of weekly and monthly magazines. The campaign will run through the end of the year. "Our new corporate advertising campaign signals that there's a new spirit at Verizon," said Jerri DeVard, Verizon senior vice president for Brand Management and Marketing Communications. "The transformation that's going on in homes and living rooms is being driven by a whole new set of broadband Verizon services that bring information, communications and entertainment that is relevant to you - our customer. The experience is unsurpassed. When people think broadband, we want them to think Verizon."
From my vantage point, few areas are evolving as rapidly and with such profound implications as the space sector. For decades, satellites were essentially fixed hardware – powerful, expensive, but ultimately immutable once launched. That paradigm is undergoing a transition driven by Software-Defined Satellites (SDS). A recent market study by ABI Research underscores this transition, painting a picture of technological advancement and a fundamental reshaping of global connectivity, security, and national interests. LEO SDS Market Development The core concept behind SDS is deceptively simple yet revolutionary: decouple the satellite's capabilities from its physical hardware. Instead of launching a satellite designed for a single, fixed purpose (like broadcasting specific frequencies to a specific region), SDS allows operators to modify, upgrade, and reconfigure a satellite's functions after it's in orbit, primarily through software updates. The ABI Research report highlights ...