Verizon kicked off a new corporate advertising campaign around the theme "Richer. Deeper. Broader." In the mass market, the new Verizon campaign will rotate six television commercials and more than six print executions. The TV ads will be seen on national cable networks, and the print insertions will appear in a series of weekly and monthly magazines. The campaign will run through the end of the year. "Our new corporate advertising campaign signals that there's a new spirit at Verizon," said Jerri DeVard, Verizon senior vice president for Brand Management and Marketing Communications. "The transformation that's going on in homes and living rooms is being driven by a whole new set of broadband Verizon services that bring information, communications and entertainment that is relevant to you - our customer. The experience is unsurpassed. When people think broadband, we want them to think Verizon."
Enterprise AI budgets are flowing in two directions at once, and only one of them builds an asset the buyer actually controls. Gartner's latest forecast puts worldwide AI spending at $2.7 trillion in 2026, but the composition of that figure matters far more than the total. Executives who read only the headline will miss the tension between what they are buying and what they actually own. The Number Behind the Number Gartner projects 2026 AI spending is a 49.5 percent increase over 2025, with $3.6 trillion forecast for 2027. AI infrastructure accounts for $1.5 trillion of this year's total, more than half. Gartner's John-David Lovelock calls the data center buildout the largest infrastructure project humanity has undertaken, and describes demand as inelastic even as memory prices climb. Compute Concentration is a Sovereignty Issue Gartner expects hyperscalers and service providers buying AI-optimized servers to remain the largest single area of spending. For an enterprise, t...