"The overall communications market is expanding due to convergence," said Ivan Seidenberg, Verizon's CEO, speaking at a conference in New York earlier this week. This expansion will not be just a linear function of combining voice, data and video into a single offering, said Seidenberg, but a much broader expansion of telecom spending. Verizon estimates the overall U.S. telecom services market will grow from $440 million in 2004 to $570 million in 2009. Almost all the growth is projected to come from home entertainment or communication services, wireless services, and enterprise service. To capitalize on this opportunity, Verizon is pursuing a long-term strategy of building its FiOS consumer brand, upgrading its wireless network for 3G, and acquiring MCI. Seidenberg said key differentiators for the upcoming FiOS TV service will include 175 all-digital video and music channels, competitive pricing, more HD channels (over 20) than cable competitors, at least 1,800 VOD titles, and a much more friendly interactive programming guide. Furthermore, early market trials for FiOS TV in Keller, Texas, have been "nothing short of spectacular." A consumer take rate of 30 percent has been well ahead of the company's expectations.
Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ