Awareness Up By One-Third, Familiarity Doubles, But Interest Remains Flat, Ipsos-Insight Study Reveals -- Awareness of VoIP (Voice over Internet Protocol) rose dramatically in the past year, with 62 percent of American Internet users now aware that they can use their Internet connection to make telephone calls, up from 41 percent only a year ago, according to a recent study conducted by Ipsos-Insight of more than 1,200 Internet users in the U.S. Most consumers surveyed are aware that they can use their regular phone for VoIP telephony, that they can have multiple lines connected, and that they can use their Internet connection while making phone calls. However, the 33 percent increase in awareness has not yet translated into wide-spread adoption of VoIP. Consumer familiarity with the burgeoning technology grew dramatically over the past year, with 9 percent of respondents indicating that they were �very familiar� with VoIP and 20 percent of respondents stating they were �somewhat familiar.� Last year, only 4 percent of respondents were very familiar with VoIP, and 14 percent were somewhat familiar.
Alternative Payment Methods (APMs) – comprising digital wallets, instant payments, and QR payment systems – are experiencing explosive growth that's reshaping the global financial services marketplace. According to the latest worldwide market study by ABI Research , the combined global transaction value for APMs is projected to reach $142 trillion by 2030. What's particularly fascinating is the underlying driver behind this trend: a growing desire for financial sovereignty, with nations developing domestic payment ecosystems rather than remaining dependent on international financial networks. Payment Ecosystem Market Development In 2024, approximately 45 percent of the global population used digital wallets – a remarkable adoption rate for a technology that barely existed a decade ago. China leads this transition, with 95 percent of its population using WeChat's payment functionality. WeChat exemplifies the "super app" phenomenon, where payment capabilities are in...