Awareness Up By One-Third, Familiarity Doubles, But Interest Remains Flat, Ipsos-Insight Study Reveals -- Awareness of VoIP (Voice over Internet Protocol) rose dramatically in the past year, with 62 percent of American Internet users now aware that they can use their Internet connection to make telephone calls, up from 41 percent only a year ago, according to a recent study conducted by Ipsos-Insight of more than 1,200 Internet users in the U.S. Most consumers surveyed are aware that they can use their regular phone for VoIP telephony, that they can have multiple lines connected, and that they can use their Internet connection while making phone calls. However, the 33 percent increase in awareness has not yet translated into wide-spread adoption of VoIP. Consumer familiarity with the burgeoning technology grew dramatically over the past year, with 9 percent of respondents indicating that they were �very familiar� with VoIP and 20 percent of respondents stating they were �somewhat familiar.� Last year, only 4 percent of respondents were very familiar with VoIP, and 14 percent were somewhat familiar.
The global cloud computing market is undergoing new significant growth, driven by the rapid adoption of artificial intelligence (AI) and the demand for flexible, scalable infrastructure. The recent market study by International Data Corporation (IDC) provides compelling evidence of this transformation, highlighting the accelerating growth in cloud infrastructure spending and the pivotal role of AI in shaping the industry's future trajectory. Shared Infrastructure Market Development The study reveals a 36.9 percent year-over-year worldwide increase in spending on compute and storage infrastructure products for cloud deployments in the first quarter of 2024, reaching $33 billion. This growth substantially outpaced non-cloud infrastructure spending, which saw a modest 5.7 percent increase to $13.9 billion during the same period. The surge in cloud infrastructure spending was partially fueled by an 11.4 percent growth in unit demand, influenced by higher average selling prices, primari