Belgacom announced the commercial launch of digital TV services over its ADSL network. Belgacom's business model is to rent the set-top box and remote control for EUR 6 per month, provide free access to dozens of channels including the country's top stations, and charge extra for VOD and sports programming. Siemens provided the end-to-end solution, based on the Surpass Home Entertainment concept. Belgacom said its key differentiators would be better digital image and sound quality, exclusive and more interesting content, and an Electronic Program Guide that lets viewers tailor their content choices. In the near future, Belgacom will offer PVR capabilities and the onscreen surfing capabilities. Belgacom TV, which is initially available to about half the population of Belgium, offers 55 channels, available free of charge at the launch. The VOD catalog will include thousands of films. Belgacom will also be offering a number of sports programming packages, including upcoming football championships. Belgacom is currently upgrading its access network to VDSL and ADSL2+. VOD titles are priced from EUR 2 to EUR 6 per film.
When B2B buyers consider a purchase they spend just 17 percent of that time meeting with vendors. When they are comparing multiple suppliers‚ time spent with any one salesperson is 5 or 6 percent. Self-directed B2B buyer online research has already changed procurement. IT vendors are less likely to be involved in solution assessment. Now, more disruptive changes are on the horizon. By 2028, 60 percent of B2B seller work will be executed through conversational user interfaces via Generative Artificial Intelligence sales technologies -- that's up from less than 5 percent in 2023, according to Gartner. Generative AI Market Development "Sales operations leaders and their technology teams must prepare for the convergence of new forms of artificial intelligence, dynamic process automation, and reinvented deal-planning activities that will transform the sales function," said Adnan Zijadic, director analyst at Gartner . According to the Gartner assessment, Generative AI (GenAI) s