Belgacom announced the commercial launch of digital TV services over its ADSL network. Belgacom's business model is to rent the set-top box and remote control for EUR 6 per month, provide free access to dozens of channels including the country's top stations, and charge extra for VOD and sports programming. Siemens provided the end-to-end solution, based on the Surpass Home Entertainment concept. Belgacom said its key differentiators would be better digital image and sound quality, exclusive and more interesting content, and an Electronic Program Guide that lets viewers tailor their content choices. In the near future, Belgacom will offer PVR capabilities and the onscreen surfing capabilities. Belgacom TV, which is initially available to about half the population of Belgium, offers 55 channels, available free of charge at the launch. The VOD catalog will include thousands of films. Belgacom will also be offering a number of sports programming packages, including upcoming football championships. Belgacom is currently upgrading its access network to VDSL and ADSL2+. VOD titles are priced from EUR 2 to EUR 6 per film.
For decades, the story of digital commerce has been one of incremental improvement: better search, faster checkout, smarter recommendations. But something more fundamental is now underway. The emergence of agentic commerce, in which AI agents autonomously search, evaluate, and execute purchases on behalf of buyers, represents a genuine architectural shift in how commerce operates. Whether it becomes the revolution its proponents promise, or another technology that peaks at interesting pilot project, will depend on how effectively the AI industry addresses the structural challenges it faces. Agentic Commerce Market Development Agentic commerce involves deploying AI agents to handle the full purchasing cycle. Rather than browsing a website and entering card details yourself, you grant an AI agent the authority to act on your behalf, within defined parameters. The agent handles product discovery, comparison, negotiation, and payment execution. It draws on your procurement preferences, pur...