According to two new reports issued this week, while operators recognise the need to provide bundled service offerings, they have yet to determine how to change consumer buying habits and generate extra demand. Recent consumer market studies by Yankee Group and In-Stat show that consumers are not used to looking for a bundled service offering and are still most attracted by the lowest price available for a specific service. In-Stat reports that just 14 percent of potential residential customers in the US intend to sign-up for a bundled offering from a single service provider in the next twelve months, prompting a warning that operators need to better understand specific market segments and provide more targeted offerings. Commenting on what she described as �tepid at best� growth potential for bundled services, In-Stat analyst Amy Cravens said, �In order to better capitalise on the bundled opportunity, providers must offer a variety of package choices to match the appropriate services with different customers� needs.�
Ultra-Wideband (UWB) is quietly becoming one of the most strategic short-range wireless technologies in the market, moving from niche deployments into the mainstream of smartphones, cars, and smart spaces. As the ecosystem matures and next-generation implementations arrive, UWB is shifting from nice-to-have to a foundational capability for secure access, sensing, and high-performance device-to-device connectivity. UWB Technology Market Development Unlike Wi-Fi, Bluetooth, NFC, or legacy IEEE 802.15.4 implementations, UWB combines three powerful attributes in a single radio: secure ranging, radar-like sensing, and low-latency, high-throughput short-range data. This allows networking and IT vendors to architect experiences that blend precise location, context awareness, and rich interaction in ways traditional connectivity stacks cannot easily match. According to the latest worldwide market study by ABI Research, UWB is expected to be one of the fastest-growing wireless connectivity...