Skip to main content

Bundling: a Telco Field of Dreams?

According to two new reports issued this week, while operators recognise the need to provide bundled service offerings, they have yet to determine how to change consumer buying habits and generate extra demand. Recent consumer market studies by Yankee Group and In-Stat show that consumers are not used to looking for a bundled service offering and are still most attracted by the lowest price available for a specific service. In-Stat reports that just 14 percent of potential residential customers in the US intend to sign-up for a bundled offering from a single service provider in the next twelve months, prompting a warning that operators need to better understand specific market segments and provide more targeted offerings. Commenting on what she described as �tepid at best� growth potential for bundled services, In-Stat analyst Amy Cravens said, �In order to better capitalise on the bundled opportunity, providers must offer a variety of package choices to match the appropriate services with different customers� needs.�

Popular posts from this blog

How Applied-AI Impacts the Wearables Market

The wearable technology sector growth was largely a story about the smartwatch: a premium product anchored around a single wrist, sold at a steep price, and adopted primarily by the health-conscious and the tech-savvy. That narrative is now changing in ways that are genuinely interesting to anyone tracking the intersection of Applied-AI, consumer electronics, digital health, and connectivity infrastructure. The latest worldwide market study by ABI Research offers a timely and data-rich window into just how fast that transformation is unfolding. Wearables Market Development Wearable device shipments are projected to grow from 402.96 million in 2026 to 544.08 million by 2031, as vendors broaden access to advanced health, fitness, and connectivity features at more affordable price points. That is not incremental growth; it represents a meaningful expansion of who is wearing smart technology and why. Equally compelling is the revenue picture: the category is expected to generate $44.22 bil...