Skip to main content

Bundling: a Telco Field of Dreams?

According to two new reports issued this week, while operators recognise the need to provide bundled service offerings, they have yet to determine how to change consumer buying habits and generate extra demand. Recent consumer market studies by Yankee Group and In-Stat show that consumers are not used to looking for a bundled service offering and are still most attracted by the lowest price available for a specific service. In-Stat reports that just 14 percent of potential residential customers in the US intend to sign-up for a bundled offering from a single service provider in the next twelve months, prompting a warning that operators need to better understand specific market segments and provide more targeted offerings. Commenting on what she described as �tepid at best� growth potential for bundled services, In-Stat analyst Amy Cravens said, �In order to better capitalise on the bundled opportunity, providers must offer a variety of package choices to match the appropriate services with different customers� needs.�

Popular posts from this blog

While Others Studied AI, China Deployed It

The global AI conversation has long been framed around American platforms and European regulation. That framing is increasingly inadequate. According to the latest market study by IDC, China has not only matched the pace of AI adoption elsewhere; it has structurally outpaced most other markets and is accelerating further. For technology leaders and corporate strategists watching from the sidelines, the window for comfortable observation is closing. China's AI lead is no longer a forecast. It's a fact. Artificial Intelligence Market Development The headline figure from IDC's research is striking: global enterprise AI spending will reach $940 billion in 2026, growing to $2.1 trillion by 2029, with China among the fastest-growing markets worldwide. But the raw scale of the numbers only tells part of the story. What distinguishes China's position is the phase of the cycle it has entered. According to IDC, the first phase of the AI Supercycle was about computing power, found...