According to two new reports issued this week, while operators recognise the need to provide bundled service offerings, they have yet to determine how to change consumer buying habits and generate extra demand. Recent consumer market studies by Yankee Group and In-Stat show that consumers are not used to looking for a bundled service offering and are still most attracted by the lowest price available for a specific service. In-Stat reports that just 14 percent of potential residential customers in the US intend to sign-up for a bundled offering from a single service provider in the next twelve months, prompting a warning that operators need to better understand specific market segments and provide more targeted offerings. Commenting on what she described as �tepid at best� growth potential for bundled services, In-Stat analyst Amy Cravens said, �In order to better capitalise on the bundled opportunity, providers must offer a variety of package choices to match the appropriate services with different customers� needs.�
The rapid evolution of the enterprise software landscape is amazing. One of the most significant trends I've observed is the surging demand for Application Programming Interfaces (APIs) driven by the rise of Artificial Intelligence (AI) and Large Language Models (LLMs). According to the latest market study by Gartner, more than 30 percent of the increase in API demand will come from AI and LLM-powered tools by 2026. This illustrates the transformative impact these technologies are poised to have on leaders who innovate. The Gartner study paints a clear picture of the forces at play. Technology Service Providers (TSPs) are leading the charge in adopting Generative AI (GenAI), with 83 percent of the 459 TSPs surveyed reporting that they have already deployed or are piloting these capabilities within their organizations. GenAI API Market Development As TSPs help large enterprise customers integrate GenAI into their offerings, the demand for APIs to power these AI-enabled solutions wi