Cisco Systems' Linksys division agreed to acquire privately-held KiSS Technology A/S, a developer of networked entertainment devices, for approximately $61 million in cash and stock. KiSS, which is based in Horsholm, Denmark, has a product portfolio that includes home video products such as networked DVD players and networked DVD recorders. KiSS's technology platform also has the capability to extend to other consumer electronics products. KISS recently introduced an IPTV set-top box which is compatible with Windows Media content. The product is already marketed via Denmark�s first broadband TV channel, TV-2 Sputnik, for viewing content over an ADSL connection. The KiSS MediaMate works in both standard-definition and high-definition streaming, and will also be certified to Microsoft�s PlaysForSure program. The MediaMate is equipped with a 802.11g connection. It uses the same chip technology from Sigma Designs as KiSS Technology�s other DVD-players and hard disk recorders.
Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at