According to Strategy Analytics, the strong evolution of cellular-only markets will dramatically slow the global adoption of fixed-mobile convergence (FMC). By 2010 there will be 500 million cellular-only users generating three times the voice revenues of their FMC counterparts. With major carriers such as BT, Korea Telecom and BellSouth deploying FMC services, convergence is back on the agenda and the specter of WiFi or Bluetooth destabilizing in-building cellular revenue flows again looms large. However, handset prices and availability will represent the biggest barrier to FMC adoption. "The 'voice goes mobile' mantra of the cellular industry is now a reality rather than a mission statement." comments David Kerr, Vice President, Strategy Analytics' Global Wireless Practice. "Cellular already accounts for 60 percent of the world's access lines, one third of all voice minutes and one half of all voice revenues, with 10 percent of homes relying on only a mobile phone for voice. FMC providers will have to work hard to turn this tide as players like Vodafone and O2 fine tune their wireless-only solutions."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...