According to Pyramid Research, fixed-mobile convergence (FMC) revenues will reach $80 billion in 2009, or 6 percent of total communications spend worldwide. Converged service revenue growth will be derived from value-added services and the migration of digital content from broadcasting networks to new converged networks. Pyramid Research expects converged services adoption to accelerate after 2007 as more services are provided and consumers migrated to convergent platforms.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...