Skip to main content

Is Mobile Video a Tough Sell?

With the emerging availability of mobile video, a recent US mobile phone subscriber survey revealed that one in eight respondents indicated they were interested in purchasing mobile video services from their wireless carrier, reports In-Stat. However, two thirds of mobile phone subscribers are not yet ready for video services on their handsets, a number that is nearly unchanged from the previous year's survey, the high-tech market research firm says. "Though mobile video does not yet appear to have widespread appeal, In-Stat believes that there is enough interest for it to generate some significant revenue for carriers in the near term," says David Chamberlain, In-Stat senior analyst. The number of subscribers purchasing mobile video content in the U.S. will increase from an estimated 1.1 million in 2005 to over 30 million in 2010, In-Stat forecasts. However, the most desirable customers (long-term loyal customers who are satisfied with their service and unlikely to churn to other carriers) are the least interested in purchasing mobile video.

Popular posts from this blog

The AI Application Integration Challenge

Artificial intelligence (AI) has rapidly become the defining force in business technology development, but integrating AI into applications remains a formidable challenge. According to a recent Gartner survey, 77 percent of engineering leaders identify AI integration in apps as a major hurdle for their organizations. As demand for AI-powered solutions accelerates across every industry, understanding the tools, the barriers, and the opportunities is essential for business and technology leaders seeking to evolve. The Gartner survey highlights a key trend: while AI’s potential is widely recognized, the path to useful integration is anything but straightforward. IT leaders cite complexities in embedding AI models into existing software, managing data pipelines, ensuring security, and maintaining compliance as persistent obstacles. These challenges are compounded by a shortage of skilled AI engineers and the rapid evolution of AI technologies, which can outpace organizational readiness and...