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Is Mobile Video a Tough Sell?

With the emerging availability of mobile video, a recent US mobile phone subscriber survey revealed that one in eight respondents indicated they were interested in purchasing mobile video services from their wireless carrier, reports In-Stat. However, two thirds of mobile phone subscribers are not yet ready for video services on their handsets, a number that is nearly unchanged from the previous year's survey, the high-tech market research firm says. "Though mobile video does not yet appear to have widespread appeal, In-Stat believes that there is enough interest for it to generate some significant revenue for carriers in the near term," says David Chamberlain, In-Stat senior analyst. The number of subscribers purchasing mobile video content in the U.S. will increase from an estimated 1.1 million in 2005 to over 30 million in 2010, In-Stat forecasts. However, the most desirable customers (long-term loyal customers who are satisfied with their service and unlikely to churn to other carriers) are the least interested in purchasing mobile video.

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