Music, gambling, games and adult content will help create a $42.8 billion market globally by 2010 -- Consumers are increasingly using their mobile phones to play music and games, gamble and access adult content, opening up lucrative new revenue streams for the mobile and content industries, according to a major strategic research report to be published next month. MOBILE ENTERTAINMENT, written by Informa Telecoms & Media over the last six months, predicts that the global market for mobile entertainment will be worth $42.8 billion by 2010. The report explores the entertainment sectors that are driving growth � including music, gambling, games video and TV, and adult content � and identifies the opportunities, challenges and threats the industry faces if the mobile entertainment market is to reach its full potential. Emerging new markets such as mobile TV, user generated services and personalisation (graphics and visual themes) are forecast to contribute a further $11 billion in revenues by 2010 as the market develops and expands.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...