Music, gambling, games and adult content will help create a $42.8 billion market globally by 2010 -- Consumers are increasingly using their mobile phones to play music and games, gamble and access adult content, opening up lucrative new revenue streams for the mobile and content industries, according to a major strategic research report to be published next month. MOBILE ENTERTAINMENT, written by Informa Telecoms & Media over the last six months, predicts that the global market for mobile entertainment will be worth $42.8 billion by 2010. The report explores the entertainment sectors that are driving growth � including music, gambling, games video and TV, and adult content � and identifies the opportunities, challenges and threats the industry faces if the mobile entertainment market is to reach its full potential. Emerging new markets such as mobile TV, user generated services and personalisation (graphics and visual themes) are forecast to contribute a further $11 billion in revenues by 2010 as the market develops and expands.
For decades, the story of digital commerce has been one of incremental improvement: better search, faster checkout, smarter recommendations. But something more fundamental is now underway. The emergence of agentic commerce, in which AI agents autonomously search, evaluate, and execute purchases on behalf of buyers, represents a genuine architectural shift in how commerce operates. Whether it becomes the revolution its proponents promise, or another technology that peaks at interesting pilot project, will depend on how effectively the AI industry addresses the structural challenges it faces. Agentic Commerce Market Development Agentic commerce involves deploying AI agents to handle the full purchasing cycle. Rather than browsing a website and entering card details yourself, you grant an AI agent the authority to act on your behalf, within defined parameters. The agent handles product discovery, comparison, negotiation, and payment execution. It draws on your procurement preferences, pur...