Music, gambling, games and adult content will help create a $42.8 billion market globally by 2010 -- Consumers are increasingly using their mobile phones to play music and games, gamble and access adult content, opening up lucrative new revenue streams for the mobile and content industries, according to a major strategic research report to be published next month. MOBILE ENTERTAINMENT, written by Informa Telecoms & Media over the last six months, predicts that the global market for mobile entertainment will be worth $42.8 billion by 2010. The report explores the entertainment sectors that are driving growth � including music, gambling, games video and TV, and adult content � and identifies the opportunities, challenges and threats the industry faces if the mobile entertainment market is to reach its full potential. Emerging new markets such as mobile TV, user generated services and personalisation (graphics and visual themes) are forecast to contribute a further $11 billion in revenues by 2010 as the market develops and expands.
Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at