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New Consoles to Spur Video Game Sales

The release of next-generation video game consoles will spur interactive entertainment software sales from $18 billion in 2004 to $26 billion in 2010, according to a forecast from San Diego-based market research firm DFC Intelligence. While the firm believes Sony's PlayStation 3 will maintain the company's lead in the market, DFC predicts that Microsoft's Xbox 360 and Nintendo's "Revolution" will increase the company's respective market shares. "The next generation of console systems will connect to broadband networks right out of the box and this should significantly expand revenue possibilities," said DFC president David Cole. "With a true worldwide marketplace and increasing ownership of multiple systems, this is not a winner take all situation. Instead it is about how profits can be maximized across the unique installed base of different console, portable, PC and location-based platforms."

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