The release of next-generation video game consoles will spur interactive entertainment software sales from $18 billion in 2004 to $26 billion in 2010, according to a forecast from San Diego-based market research firm DFC Intelligence. While the firm believes Sony's PlayStation 3 will maintain the company's lead in the market, DFC predicts that Microsoft's Xbox 360 and Nintendo's "Revolution" will increase the company's respective market shares. "The next generation of console systems will connect to broadband networks right out of the box and this should significantly expand revenue possibilities," said DFC president David Cole. "With a true worldwide marketplace and increasing ownership of multiple systems, this is not a winner take all situation. Instead it is about how profits can be maximized across the unique installed base of different console, portable, PC and location-based platforms."
Every executive who has approved a connected product roadmap has made a quiet assumption: the network underneath it will still be there. That assumption is about to be tested at a scale the automotive industry has never faced. The global connected vehicle installed base is heading toward a billion units, and the cellular technology most of those vehicles depend on is scheduled to begin its retirement before the end of the decade. For automakers, fleet operators, insurers, and the telecom carriers that serve them, the question is whether the recurring revenue those services promise can survive a connectivity layer with a shorter life than the vehicle carrying it. How Scale Meets an Expiry Date Omdia research forecasts that the global connected vehicle installed base will surpass 1.05 billion units by 2035, up from 473.7 million in 2025. Few installed bases of any kind more than double in a decade, and this one signals that connectivity is moving from premium differentiator to baseline e...