Satellite radio subscribers will grow in number 46.8 million by 2014, when industry revenue will reach $7.6 billion, according to a forecast from Monterey, California -based Kagan Research. The firm predicts that by 2014, 75 percent of new subscribers will come as a result of satellite radio partnerships with automakers like GM, Ford and Toyota, which now offer factory- and dealer-installed satellite radio receivers. Satellite radio advertising revenues are estimated to reach $27.9 million in 2005, rising to $854.4 million by 2014. Kagan further projected that XM will break even by the third quarter of 2007, while rival Sirius will reach positive cash flow in 2008; by 2014, XM earnings are expected to top $2 billion, while Sirius earnings will hit $1.4 billion.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the