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Satellite Radio Subscribers Forecast

Satellite radio subscribers will grow in number 46.8 million by 2014, when industry revenue will reach $7.6 billion, according to a forecast from Monterey, California -based Kagan Research. The firm predicts that by 2014, 75 percent of new subscribers will come as a result of satellite radio partnerships with automakers like GM, Ford and Toyota, which now offer factory- and dealer-installed satellite radio receivers. Satellite radio advertising revenues are estimated to reach $27.9 million in 2005, rising to $854.4 million by 2014. Kagan further projected that XM will break even by the third quarter of 2007, while rival Sirius will reach positive cash flow in 2008; by 2014, XM earnings are expected to top $2 billion, while Sirius earnings will hit $1.4 billion.

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