Skip to main content

Satellite Radio Subscribers Forecast

Satellite radio subscribers will grow in number 46.8 million by 2014, when industry revenue will reach $7.6 billion, according to a forecast from Monterey, California -based Kagan Research. The firm predicts that by 2014, 75 percent of new subscribers will come as a result of satellite radio partnerships with automakers like GM, Ford and Toyota, which now offer factory- and dealer-installed satellite radio receivers. Satellite radio advertising revenues are estimated to reach $27.9 million in 2005, rising to $854.4 million by 2014. Kagan further projected that XM will break even by the third quarter of 2007, while rival Sirius will reach positive cash flow in 2008; by 2014, XM earnings are expected to top $2 billion, while Sirius earnings will hit $1.4 billion.

Popular posts from this blog

Why GenAI Will Disrupt Search Marketing

Legacy search engine marketing best practices are vulnerable. Why now? Generative AI (GenAI) capabilities are being rapidly adopted for technology sector marketing efficiency gains. To prepare for more shifts beyond their direct control, tech product marketers must address disruptions in key marketing channels, engagement approaches, and required investments. The savvy business-to-business (B2B) CMOs are already piloting and deploying GenAI tools. GenAI Tools B2B Market Development By 2026, traditional search engine volume will drop by 25 percent, with search marketing losing market share to AI chatbots and other virtual agents, according to the latest market study by Gartner.  "Organic and Paid Search are vital channels for tech marketers seeking to reach awareness and demand generation goals," said Alan Antin, vice president at Gartner . Now GenAI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional