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Soft Earnings Forecast for Film Sector

Will Street follow boxoffice pattern? -- As the wave of quarterly earnings reports from big media and entertainment companies is set to start in earnest with Sony Corp.'s latest figures, Wall Street observers are hoping for new insight into how the much-discussed advertising, boxoffice and DVD sales trends are affecting the financial performance of sector giants. Amid much recent gloom and doom talk, as well as weak first-half stock trading momentum, however, many wonder if anything can turn investors more bullish on the sector over the near-term. According to analysts, second-quarter earnings figures from such media giants as Time Warner and Viacom Inc. are unlikely to inspire much enthusiasm, while the Walt Disney Co. and News Corp. should provide some of the strongest quarterly reports.

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