Survey: Young Adults Value Mobile Media

Enpocket, a global mobile media company, has unveiled second quarter findings from its flagship survey, the Mobile Media Monitor. This quarterly study helps marketers keep up to speed with the ever-changing patterns of consumer mobile usage. For young adults, the mobile phone is now twice as important to them as the TV, yet only 16 percent have ever seen advertising or marketing on their mobile phone. Participants in the survey were asked which medium they would give up last if they had to choose between TV, newspapers, mobile phone, the internet, radio and magazines. Just 6 percent of 18-24 year olds chose to give up their mobile last compared to 11 percent for radio, 11 percent for magazines, 12 percent for television and 55 percent for newspapers. The Mobile Media Monitor reveals that consumers of all ages have become
as loyal to their mobiles as they are to television. When asked which type of media they would give up first if they had to, mobile and television were on equal footing (12 percent), versus 29 percent for newspapers and magazines. The survey also revealed that mobile phone ownership has grown 30 percent in the past year and that 70 percent of the US population now has access to the world's fastest growing mass media channel. Ownership is highest among 18-24 year olds at 85 percent, but penetration is also rising rapidly among seniors. 55 percent of Americans over 65 are cell phone owners.

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ

Why Instant Issuance Payment Cards Evolved

The global financial services sector continues to grow as more progressive organizations seek to gain a meaningful competitive advantage from their digital transformation initiatives. Across the globe, many regions are seeing a significant rise in 'instant issuance' activity from a physical and digital perspective, from both traditional and emerging innovative banking institutions. Digital Payments Market Development Customers increasingly demand instant access to banking services, with physical instant issuance enabling them to leave their branch equipped with a ready-to-go payment card. According to the latest worldwide market study by ABI Research, the market for instantly issued physical payment cards will increase from 243.2 million shipments in 2022 to a forecast of 471.1 million in 2027. "Critically, instant issuance of payment cards is no longer limited to the physical," said Sam Gazeley, industry analyst at ABI Research . Indeed, the growing digitization of p

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