"Leading mobile operator Telefonica Moviles has commenced a trial service of TV over mobiles in its home country of Spain. Working with local service provider Abertis Telecom and equipment vendor Nokia, Telefonica will trial the use of DVB-H technology in Madrid and Barcelona between September and February next year. The test will conclude at the closing ceremony of the relocated 3GSM World Congress. The project, which is backed by major Spanish regional and local broadcast channels, is first of its kind to take place in Spain. 500 users from Madrid and Barcelona will be able to watch broadcast TV content from Antena 3, Sogecable, Telecinco, Telemadrid, TVE and TV3 on specially equipped Nokia 7710 smartphones. They will also have the opportunity to take part in program related interactive services while watching TV. The first technical pilots prior to the actual consumer pilot will start in June 2005. The consumer pilot will allow the three companies to test the feasibility of DVB-H technology and new mobile TV services. It will also be a chance to assess new business opportunities as well as refine the user experience."
For decades, the story of digital commerce has been one of incremental improvement: better search, faster checkout, smarter recommendations. But something more fundamental is now underway. The emergence of agentic commerce, in which AI agents autonomously search, evaluate, and execute purchases on behalf of buyers, represents a genuine architectural shift in how commerce operates. Whether it becomes the revolution its proponents promise, or another technology that peaks at interesting pilot project, will depend on how effectively the AI industry addresses the structural challenges it faces. Agentic Commerce Market Development Agentic commerce involves deploying AI agents to handle the full purchasing cycle. Rather than browsing a website and entering card details yourself, you grant an AI agent the authority to act on your behalf, within defined parameters. The agent handles product discovery, comparison, negotiation, and payment execution. It draws on your procurement preferences, pur...