"Leading mobile operator Telefonica Moviles has commenced a trial service of TV over mobiles in its home country of Spain. Working with local service provider Abertis Telecom and equipment vendor Nokia, Telefonica will trial the use of DVB-H technology in Madrid and Barcelona between September and February next year. The test will conclude at the closing ceremony of the relocated 3GSM World Congress. The project, which is backed by major Spanish regional and local broadcast channels, is first of its kind to take place in Spain. 500 users from Madrid and Barcelona will be able to watch broadcast TV content from Antena 3, Sogecable, Telecinco, Telemadrid, TVE and TV3 on specially equipped Nokia 7710 smartphones. They will also have the opportunity to take part in program related interactive services while watching TV. The first technical pilots prior to the actual consumer pilot will start in June 2005. The consumer pilot will allow the three companies to test the feasibility of DVB-H technology and new mobile TV services. It will also be a chance to assess new business opportunities as well as refine the user experience."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...