Time Warner Cable has launched a pilot service to allow cable customers with broadband to access cable television channels over their network connection -- The Broadband TV service is currently only available to some 9,000 subscribers in certain parts of San Diego, California. It will allow cable customers with the Road Runner broadband service to view selected channels on a personal computer, without any additional subscription. Basic cable customers will be able to see a limited number of channels, while those with higher levels of service will be able to see up to 75 channels. The Broadband TV service is delivered over the private data network of Time Warner Cable and it is not possible to access the service remotely, or to record programmes. The service currently only supports Windows PCs with Internet Explorer and RealPlayer 10. The trial service will be an interesting test of the attitude of programming suppliers to the delivery of their channels over a data network. It comes as major telecommunications companies in the United States are planning to launch IPTV or internet protocol television services to compete directly with the cable companies.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the