Consumers spent $24 billion buying and renting DVD and VHS titles in 2004, more than twice as much as they did buying tickets at movie theater box offices, according to the Video Software Dealers Association's (VSDA) 2005 Annual Report. The major studios generated $21 billion from home video in 2004, representing 47 percent of their combined worldwide film revenues. Estimates of consumer spending on used DVDs and videocassettes for 2004 ranged from $658 million to $2 billion. The VSDA said that 73 percent of U.S. households had the capacity to view a DVD by the end of 2004, while VCR penetration declined for the first time during the period. The group also said that 2004 video game rentals totaled $700 million, adding that 53 percent of all games rented were rated "E" (Everyone). Mass merchants had a 50 percent market share of sell-through consumer spending on home video. The top three rental chains (Blockbuster, Hollywood, and Movie Gallery) collected more than 50 percent of consumer dollars spent on video rental transactions. Video-on-demand was available in approximately 22 million U.S. households. Digital video recorders were in fewer than 7 million U.S. households.
For decades, the story of digital commerce has been one of incremental improvement: better search, faster checkout, smarter recommendations. But something more fundamental is now underway. The emergence of agentic commerce, in which AI agents autonomously search, evaluate, and execute purchases on behalf of buyers, represents a genuine architectural shift in how commerce operates. Whether it becomes the revolution its proponents promise, or another technology that peaks at interesting pilot project, will depend on how effectively the AI industry addresses the structural challenges it faces. Agentic Commerce Market Development Agentic commerce involves deploying AI agents to handle the full purchasing cycle. Rather than browsing a website and entering card details yourself, you grant an AI agent the authority to act on your behalf, within defined parameters. The agent handles product discovery, comparison, negotiation, and payment execution. It draws on your procurement preferences, pur...