Data typically forms 6-10 percent of US mobile operators� total revenues. Total messaging traffic is up 59 percent over the last 12 months -- The value of the US mobile data market increased by around 80 percent during the year to March 2005, according to Informa Telecoms & Media�s World Cellular Data Metrics, as interoperability agreements finally helped SMS make a significant impact on the market, which has traditionally lagged behind Europe and Asia. Total revenues from non-voice services for the four largest US mobile operators totaled more than $1.2 billion in Q1 2005, compared to $689 million in the same period of 2004. GSM operator T-Mobile was particularly noteworthy; its subscribers sent a total of 3.6 billion messages during Q1 2005, equivalent to around 67 per subscription per month, more than double the volume 12 Months ago. The operator�s recent launch of bundled SMS packages, including one offering unlimited messages for $15 per month, is sure to drive traffic still higher. As well as interoperability, continued subscriber education and growth in popularity of interactive TV programmes have boosted SMS traffic levels in the USA.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...