Data typically forms 6-10 percent of US mobile operators� total revenues. Total messaging traffic is up 59 percent over the last 12 months -- The value of the US mobile data market increased by around 80 percent during the year to March 2005, according to Informa Telecoms & Media�s World Cellular Data Metrics, as interoperability agreements finally helped SMS make a significant impact on the market, which has traditionally lagged behind Europe and Asia. Total revenues from non-voice services for the four largest US mobile operators totaled more than $1.2 billion in Q1 2005, compared to $689 million in the same period of 2004. GSM operator T-Mobile was particularly noteworthy; its subscribers sent a total of 3.6 billion messages during Q1 2005, equivalent to around 67 per subscription per month, more than double the volume 12 Months ago. The operator�s recent launch of bundled SMS packages, including one offering unlimited messages for $15 per month, is sure to drive traffic still higher. As well as interoperability, continued subscriber education and growth in popularity of interactive TV programmes have boosted SMS traffic levels in the USA.
Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at