A research report reveals that over half the potential users of interactive advertising in the UK are not engaging with interactive TV because there are either too few incentives or they are still daunted by the prospect -- The study shows that those ignoring interactive adverts are also disregarding other interactive services on the Sky platform. The research was based on a telephone survey of 300 viewers who had not interacted with an interactive advertisement in the last year and were unlikely to interact in the next six months. A group of 100 viewers that had interacted and were likely to do so again were also interviewed. The researchers classified viewers into five groups: bitter ad haters, unengaged passives, apprehensive stargazers, unimpressed pragmatists, and dedicated interacters. The �dedicated interacters� make up around a fifth of the available audience, around 3.1 million. However, the �unimpressed pragmatists� feel there is not enough incentive to interact, while the �apprehensive stargazers� are too daunted by the prospect, believe that it will cost them money and takes too much time. Together these groups represent the biggest opportunity to grow the number of interactors, the study suggests.
Enterprise AI adoption keeps running into the same wall: the moment sensitive data, model weights, or agent memory leave a tightly controlled environment, security teams lose visibility into what happens to them while the workload is actually running. Confidential computing exists to close that gap, and new research from ABI Research shows the technology has matured enough, across CPUs, GPUs, containers, and now agentic AI, to become a foundational requirement for enterprises building sovereign AI infrastructure: computing environments they control end to end rather than simply rent. Protection is Moving From CPUs to GPUs ABI Research finds that CPU-based confidential computing is closest to mass-market adoption, the product of years spent hardening chip-level isolation for general workloads. GPU-based confidential computing is now generating the strongest momentum, and for good reason. It addresses one of the largest unresolved gaps in AI security: protecting data and models while inf...