A research report reveals that over half the potential users of interactive advertising in the UK are not engaging with interactive TV because there are either too few incentives or they are still daunted by the prospect -- The study shows that those ignoring interactive adverts are also disregarding other interactive services on the Sky platform. The research was based on a telephone survey of 300 viewers who had not interacted with an interactive advertisement in the last year and were unlikely to interact in the next six months. A group of 100 viewers that had interacted and were likely to do so again were also interviewed. The researchers classified viewers into five groups: bitter ad haters, unengaged passives, apprehensive stargazers, unimpressed pragmatists, and dedicated interacters. The �dedicated interacters� make up around a fifth of the available audience, around 3.1 million. However, the �unimpressed pragmatists� feel there is not enough incentive to interact, while the �apprehensive stargazers� are too daunted by the prospect, believe that it will cost them money and takes too much time. Together these groups represent the biggest opportunity to grow the number of interactors, the study suggests.
The rapid evolution of digital payment technologies is reshaping global financial apps, with instant payment platforms emerging as a transformative force. These innovative payment systems are streamlining transactions and also driving financial inclusion or economic growth across diverse markets. The recent worldwide market study by ABI Research provides compelling evidence of the explosive growth in instant payment transactions. Instant Payments Market Development According to ABI findings, the top eight global instant payment platforms are projected to see their transaction volumes skyrocket from 213 billion in 2023 to 681.1 billion by 2028. This remarkable growth trajectory underscores the increasing adoption and importance of instant payment solutions in our increasingly online world. One key driver is the global rise in Peer-to-Peer (P2P) payments. "Account-to-account wallets, which have seen widespread use in P2P transfers, are experiencing increased usage given their use in