There's no question that digital technology has revolutionized photography. The statistics speak for themselves: not only have the past several years seen a boom in digital camera sales, but online photo sharing and printing services are proliferating everywhere. But Vamsi Sistla, director of broadband and residential entertainment research at ABI Research, says that we're looking at the new medium through an "old lens." What did most amateur snapshooters do with their analog pictures? They mounted them in albums. Family and friends could hold albums in their laps and share the viewing experience. What must most digital snapshooters do? View their pictures on a computer; upload them to a Web site (more computing); email them to each other (still more computing!) -- or have them printed for mounting in an old-fashioned album. While sharing via email is a step in the right direction, printing them and putting in old-fashioned albums is a step backwards. "What's needed," says Sistla, "is the digital equivalent of the old photo album: a stand-alone, tablet-shaped device with a nice big screen that will display pictures much as the old family album did."
Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at